Recently, over on Instagram I mentioned that although I am a keen yogi I am also really interested in the world of business and entrepreneurship. In the modern era so many people are switching from their stale 9-5 jobs and diving into creating their own business. As a yoga teacher I am also a small business owner and I believe it is important to support others paving the way in their industry as well as my own.
This week I am interviewing the lovely Charlotte who is a fashion blogger and freelance marketer. We had the pleasure of meeting at university and Charlotte’s blog and business have gone from strength to strength over the last few years. Read on to learn more about her and how she runs her own online business whilst balancing her student and social life. She’s the definition of a real Scottish Girl Boss.
Firstly, for those who don’t know about you give us a bit of a low down on who you are and what you do!
Hello! I’m Charlotte. I always find it hard to sum up what I do as I have a few strings to my bow at the moment, but I’ll try my best. I’m a blogger at Colours and Carousels, I run a digital marketing business called Content by Charlotte where I help small businesses, startups and other bloggers utilise their online presence to build their brand, and I’ve recently started a website called Blog and Beyond. Blog and Beyond is a collaborative resource for bloggers, covering tips and tricks for building a successful blog and breaking into the influencer industry. Outside of the internet, I’m a marketing student, a bookworm and a bit of a foodie!
You’ve been in the blogging game a long time now, what advice would you give to other young women who want to use blogging as a way of promoting their message to the world?
Don’t be afraid to be yourself! There are a lot of blogs out there these days, which is great, but there’s no point being a carbon copy of someone else when you can be yourself. When it comes to blogging, you are your brand, and being yourself is the only way to stand out amongst the crowd. Also – don’t forget to have fun! Blogging is really fun and it gives us a platform to share the things we’re passionate about. It doesn’t need to be a serious business if you don’t want it to be. Mine was just a fun hobby for a few years and I loved it that way!
You are also a freelance digital marketer, how do you feel running your own online business?
It can be high pressure, but it’s amazing. It’s probably the most empowering thing I’ve ever done, to be honest! I love being in control and being able to work when it suits me most, but sometimes it can be a bit difficult to be responsible for everything myself. Alongside doing the work for my clients, I also have to market my own business, take care of all of the admin and deal with my own accounts and things like that too. It’s a lot, but I love it, and I don’t think I’d have it any other way.
What piece of advice do you have for young women who want to get out there and start their own business?
Just get started. You will never be 100% ready and the moment will never be perfect, if you keep waiting for everything to fall into place you’ll be waiting forever. If you’ve got an idea, go for it. Even if it doesn’t turn out exactly how you want it to, it’ll still be a learning experience, and you never know where it might take you! I wish I hadn’t waited as long to start my business, but I was just stuck waiting for things to be “perfect”.
As you know, I speak a lot about mental health and my own personal journey on the blog and I know you yourself have been open about your own mental health history in the past too. What self care habits do you have for your daily life?
I’m a firm believer in the power of a good night’s sleep and plenty of water. I spend a lot of time staring at a screen so my night time rituals are very sacred to me as they give me time to switch off and relax properly. I love a good bath, or getting to the gym when I can, but ultimately sleep is what helps me most. Basically, taking a step away from the busy world of the internet every so often is crucial for my mental health.
I am hugely focused on creating female empowerment and promoting strong women and help them succeed. What three words some up female empowerment to you?
Just three? That’s hard. I guess I’ll go for a phrase that I remind myself of a lot – “yes you can”. We, as females, can do anything we put our mind to.
Finally, if you could look back one year ago, what would you tell that Charlotte to let her know her future was bright?
I’d definitely want to remind her of all the tough times she’s already made it through, and tell her that if she can manage through that she can make it through anything. It’s something I need to tell myself all of the time, really, as I don’t give myself enough credit for coping with everything life has thrown in my way so far!
Massive thanks to Charlotte for sharing more about her blog and business with me and I thoroughly enjoyed taking away some business hints and tips from this interview. Also, credit to Claire White Photography for the images too. If you enjoyed reading this do let me know I’m keen to get other businesses on the blog in a variety of different fields so you get well rounded information.
Until next time,